Wat betekent wat?!

A

A/B test

Adaptive design

Algoritme

B

B2B-marketing

Banner (advertentie)

Bedankt pagina

Bestemmingspagina

Blog

Bounce percentage

Browser

C

Call to action (CTA)

Click trough ratio (CTR)

CMS

Content

Conversie

Cookie

Cost per click (CPC)

Cost per impression (CPI)

Cost per lead (CPL)

Customer journey

D

Deeplink

Developmentdomein

Direct traffic

Domeinnaam

Doorklikpercentage (CTR)

E

E-mailmarketing

Empheral marketing

F

FAQ

Focustrefwoord

Footer

G

Google AdWords

Google Analytics

H

Header

Home page

Hosting

Hotjar

HTML

I

IP-adres

J

Joost (Yoast)

K

Keywords

KPI

L

Lead

Linkbuilding

M

Meta tag

Meta omschrijving

N

Navigatie

O

Online marketing

Organisch verkeer

P

Pageview

PPC (pay per click)

Q

R

Remarketing

Responsive design

ROI (return on investment)

S

SEA (Search engine advertising)

SEO (Search engine optimalization)

SMM (Social media marketing)

SSL

Subdomein

T

Targetting

Tone of voice

Traffic

U

URL

User Experience

V

W

Webdevelopment

WordPress

X

Y

Yoast

Z

Zoekvolume

Zoekwoordenanalyse